With an exclusive focus on the destinations of NSW, all 10 episodes of Taste of Australia season 2, and feature segments across seven episodes of The Living Room, will showcase some of the state’s top tourism destinations and experiences to Network 10 viewers from July to November.
Destination NSW has secured more than 10 hours of exclusive NSW content on the national primetime lifestyle programs reaching more than 5.2 million viewers weekly and inspiring potential travellers to plan a future NSW adventure.
Minister for Jobs, Investment, Tourism and Western Sydney Stuart Ayres said the coverage was incredibly important for NSW communities.
“From Port Macquarie to Murrumbateman and Sydney to Stanwell Tops, Taste of Australia and The Living Room will showcase the spirit of our charming communities by highlighting the local legends and one-of-a-kind experiences that make NSW a must-visit destination.”
“It will be exciting to see NSW’s unique tourism operators and iconic locations profiled on primetime TV, putting NSW in the minds and conversations of future holidaymakers around the country.”
Destination NSW chief executive officer Steve Cox said the segments were secured as part of the Love NSW tourism recovery program.
“We know that viewers respond positively to these broadcast integrations because they value being taken behind the scenes by trusted and respected hosts to learn more about the places and faces of NSW.”
“Our operators reported an increase in bookings, enquiries and social followers after recent coverage on primetime television, which is why Destination NSW is committed to securing these opportunities to drive return for our regions and industry.”
