Big Red Group has announced the acquisition of Experience Oz and Experience Oz Local Agent from holding company TicketMates Australia. In line with Big Red Group’s ethos to support local, the new additions are Australian owned and operated entities, making them a logical fit to join the powerhouse of experience brands which include Adrenaline, Lime&Tonic, and RedBalloon.
Queensland based Experience Oz is an industry leader in serving domestic holiday makers, while its B2B platform Local Agent, is Australia’s leading one-stop-shop for concierge activity bookings. Local Agent currently serves 700+ hotels including Mantra and Oaks Hotels, providing access to 3000+ experiences Australia wide.
TicketMates Australia managing director, Ben Manns, will become a shareholder in Big Red Group and joins the senior leadership team effective immediately, with the remit to refine and grow relationships with industry alliances and supply partners. All brands under TicketMates Australia will move into Big Red Group’s portfolio of brands, with the exception of auto-club business Club Connect – a dedicated member benefits platform serving Australia’s large-scale auto-clubs such as RACQ, RACV and NRMA.
“We’re delighted to welcome Experience Oz and Local Agent into our portfolio of experience brands. This is a natural evolution that has been in the workings for over a year. And while Club Connect will continue to procure its existing products directly, we have negotiated a long-term wholesale agreement enabling Big Red Group experience suppliers to be progressively introduced to the portal, giving them exclusive access to auto-club’s 11 million members,” said CEO of Big Red Group, David Anderson.
IMAGE: Experience Oz
