Explora Journeys has unveiled Explora Club – a new loyalty program designed to reward and inspire repeat guests with exclusive experiences and thoughtful benefits both on board and ashore.
Launched on 9 April 2025, the program reflects the luxury lifestyle brand’s growing commitment to building meaningful, long-term relationships with its guests.
With five tiers – Classic, Silver, Gold, Platinum and Diamond – Explora Club offers members a curated pathway of rewards, from exclusive events and priority access to suite upgrades, wellness credits and a complimentary voyage at the highest level.
Elevated benefits, personalised rewards
Members of the Explora Club will enjoy a range of benefits tailored to enhance every part of their journey. From a personalised welcome on board and curated gifts to behind-the-scenes tours and priority reservations, each level unlocks greater privileges the more guests travel.
Key benefits include:
- Thoughtful touches: Personalised greetings, welcome gifts and celebratory surprises.
- Savings and credits: Value savings on future journeys, on-board boutique discounts, Ocean Wellness and Destination Experience credits, and a complimentary seven-night journey at Diamond level.
- Pre-journey perks: Early access to new itineraries, priority service, private transfers and complimentary upgrades.
- Onboard enhancements: Private events, exclusive culinary experiences, complimentary laundry, and VIP access to services.
- Status match: Guests with loyalty status in other luxury cruise programs can enjoy equivalent tier status from their first journey.
A milestone for the brand
“The launch of Explora Club marks a significant milestone in the evolution of our dynamic and rapidly growing brand,” said Anna Nash, Global President of Explora Journeys.
“It’s our way of celebrating loyalty, not just with rewards, but with thoughtful recognition and unforgettable experiences that deepen the connection between our guests and the ocean.”
The program is part of Explora Journeys’ broader commitment to luxury travel defined by personalisation, cultural immersion and elegant simplicity. Members will gain access to a dedicated ‘My Explora’ portal from July 2025, where they can view their status and rewards. Past journeys will be recognised and contribute to a member’s tier level.
Rapid growth on the horizon
Explora Journeys is in the process of expanding its fleet to six luxury vessels by 2028. With EXPLORA I and EXPLORA II already sailing, the next four ships are set to join over the next three years. The loyalty program launch underscores the brand’s ambition to lead the future of luxury ocean travel with a focus on value, personalisation and lasting guest relationships.
