FCM’s Meetings & Events team officially launched its new brand, and showcased its hybrid event offering, at The Grounds in Sydney’s Alexandria last Thursday (22 April).
The climate conscious carbon neutral event, in partnership with South Pole, was celebrated with customers and industry partners, in person and virtually.
FCM Meetings and Events’ bright, bold new look, provided the backdrop for industry insights from meetings and events (M&E) experts, including trend forecaster Michael McQueen, on the future of M&E globally. Guests also heard about FCM’s vision for the future from FCM General Manager Australia, Melissa Elf.
“2020 was a difficult year for the M&E industry, with many companies struggling to keep afloat,” said general manager FCM Meetings & Events Simone Seiler. “Disruption can be unsettling, so we made the conscious decision to not just pivot during this time, we wanted to totally transform.
“Part of our transformation was the integration with FCM, one of four top global TMCs and our realignment with the changing needs of our customers has not only renewed our confidence in the business and the market, it has us excited about what’s ahead.”
Keynote speaker Michael McQueen gave a high-energy presentation on the COVID-inspired shifts in consumer habits and expectations that are here to stay, as well as a fascinating insight in how to foster engagement, collaboration and culture when leading remote and hybrid teams.
IMAGE: O’Neill Photographics
