Flight Centre Travel Group (FCTG) is set to expand its luxury footprint in New Zealand, responding to a rising demand for premium travel experiences and the broader growth of the luxury market across the country.
Global brands are increasing their presence in Aotearoa, signalling a strong appetite for high-end goods and services. FCTG sees this as a clear opportunity to enhance its premium offering and better serve travellers seeking elevated, bespoke journeys.
Strengthening Leadership for Local Expansion
To support this growth, FCTG has appointed Kelly de Graaf as New Zealand Head of Luxury. Her role spans the launch of The Luxury Travel Collection in New Zealand and continued development of the Travel Associates network, building stronger alignment across the group’s luxury portfolio.
Growing the Travel Associates Boutique Network
Travel Associates currently operates five boutiques across key centres, with plans to expand further as demand increases. The brand continues to position itself as a trusted advisor for premium leisure, offering tailored service and expert knowledge.
The Luxury Travel Collection Arrives in 2026
Expressions of interest for The Luxury Travel Collection’s New Zealand membership house will open next year, giving local advisors access to a global ecosystem of curated luxury travel partners and exclusive benefits.
