Visit Sunshine Coast is tempting travellers out of isolation with a taste of escapism in their new campaign.
Designed to inspire inspire future travel to the Sunshine Coast in anticipation of a significant relaxation of travel guidelines across Queensland after 12 June, ‘A Taste of Escape’ uses state-of-the-art Autonomous Sensory Meridian Response techniques to provide sensory sensations through a wide range of sounds that capture the essence and richness of the Sunshine Coast’s experiences and attractions.
You can expect to hear the sounds of beaches, everglades, wilderness and some of the region’s famous attractions, to provide a ‘taste’ of what the destination offers.
Queenslanders will be the first to be welcomed to the Sunshine Coast as from 12 June, travellers within a 250km radius, stretching from Bundaberg in the north, Toowoomba is the west and the NSW border in the south can visit. Until then, daytrips-only are permitted within a distance of 150km.
You can see The A Taste of Escape campaign across Visit Sunshine Coast’s Facebook and Instagram social media channels, or by visiting atasteofescape.visitsunshinecoast.com.
Visit Sunshine Coast CEO, Simon Latchford, said that it was especially timely, given the increased time people have spent at home in the past few months and the pent-up desire to reconnect and get back in touch with nature.
“With travel restrictions currently in place our aim is to inspire people by connecting with the region’s rich tapestry of sounds and senses,” said Mr Latchford.
“The sensory element will help engage with people who are thinking about an escape after spending so much time in lock-down.
The A Taste of Escape microsite will feature an extensive collection of Sunshine Coast imagery as well as stories about the people and places that make the region special.
