Globus family of brands (GFOB) has appointed Barbara “Babs” Baron as Business Development Manager for New South Wales and the Australian Capital Territory, strengthening its sales team across one of Australia’s key travel trade markets.
Baron will oversee trade partnerships and sales growth for Globus, Cosmos and Avalon Waterways, working closely with travel advisors throughout NSW and the ACT.
Industry veteran joins GFOB
Baron brings more than 30 years of travel industry experience spanning retail travel, wholesale, airline account management and sales leadership in Australia and the UK. She joins GFOB from APT Travel Group.
A two-time National Travel Industry Awards (NTIA) winner, Baron was named Most Outstanding Sales Executive (Cruise) in both 2024 and 2025.
She said she was looking forward to building on the strong reputation of the Globus, Cosmos and Avalon Waterways brands within the Australian market.
Focus on advisor partnerships
Globus family of brands Head of Commercial ANZ Brett Simon said Baron would bring significant experience and energy to one of the company’s most competitive markets.
Her appointment forms part of GFOB’s ongoing focus on supporting travel advisors and growing sales across its guided touring and river cruising brands.
