The Globus family of brands has released a new video under its Cares initiative, reinforcing its long-held belief that travel can bridge divides and build understanding. The launch comes as the group prepares to mark its 100th anniversary, with a renewed focus on purpose-driven travel.
From its origins on Lake Lugano in 1928 to its global operations today, Globus – along with its sister brands Cosmos and Avalon Waterways – continues to promote travel not just as a journey, but as a catalyst for empathy, unity and respect.
A century of travel with purpose
“Travel isn’t just about seeing new places – it’s about seeing people differently,” said Chris Fundell, head of marketing Asia Pacific for Globus family of brands.
“With every trip, we’re opening hearts as much as minds. That’s why – especially now – we believe it’s essential to remind the world of the empathy, joy and understanding that travel inspires.”
The newly released video follows earlier Cares platform stories including This is How We Row and Lighthouse Project, which highlight Globus’ commitment to environmental stewardship, cultural preservation and global community impact.
Looking to the next 100 years
The Cares initiative reflects the brand’s broader mission to lead with heart as it approaches a century in travel. Fundell said the new video is not only a celebration of where the brand has been, but a call to action for the future.
“Our legacy is rooted in connection. As we look ahead to our 100th anniversary, we’re not just reflecting on where we’ve been, but where we want the world to go – together.”
