Hawaii Tourism Oceania is promoting wellness-focused product across the state’s four main islands, pointing to research showing the global wellness economy reached $6.8 trillion in 2024, with Australia ranking fifth globally for wellness tourism.
Oahu and Maui product spans culture and farm-based experiences
On Oahu, wellness product ranges from Alohilani Resort Waikiki Beach and Halekulani’s Art of Wellbeing programme through to PALAI’s lei-making workshops and Forest Bathing Hawaii’s guided forest immersion experiences away from Honolulu.
On Maui, La Kāhea Community Farm and Oo Farm in Upcountry Maui offer agricultural and farm-to-table experiences, while Royal Lahaina Resort and Bungalows combines yoga, Pilates and spa treatments with oceanfront positioning on Kaanapali Beach.
Kauai and Hawaii Island lean into nature-based product
Kauai’s offering includes Common Ground, a regenerative farm on the island’s North Shore, 1 Hotel Hanalei Bay’s luxury wellness program combining movement, cuisine and spa treatments, and guided kayak tours through Hanalei’s waterways with Kayak Kauai.
On Hawaii Island, the Cloud Forest Cleanse day retreat at Kona Cloud Forest Sanctuary offers an immersive program set in the island’s cloud forest environment, alongside Ancient Leaf Tea’s farm tour and tasting experience and Anelakai Adventures’ Hawaiian Cultural Canoe Adventure, which combines ocean time with cultural interpretation via traditional-style canoe.
