Holland America Line recently treated a select group of Australian travel agents and their partners to a stunning voyage through the Norwegian fjords and Denmark aboard the MS Rotterdam, offering an immersive famil experience that showcased the cruise line’s refined service, enriching shore excursions and standout entertainment.
Departing from Rotterdam, the brand’s European home port, the seven-day journey featured a curated itinerary that included visits to Mandal and Oslo in Norway, scenic cruising through the Oslofjord, and a cultural day in Copenhagen. The trip offered participants a deep dive into the cruise line’s Northern European expertise aboard one of its newest Pinnacle-class ships.
A showcase of culture and cruising comfort
Hosted by Holland America Line’s Key Account Manager, Erin King, the famil was designed to immerse travel partners in the brand’s signature offerings. “It was a pleasure to host such an engaged and enthusiastic group aboard Rotterdam,” said King.
“These famils are a valuable way to bring our partners into the heart of the Holland America Line experience, from our HISTORY Channel™ partnership to destination-focused shore excursions and our Destination Dining program™.”
While onboard, agents were treated to an array of dining experiences and had the chance to explore Holland America’s acclaimed live music venues, including Rolling Stone Rock Room, B.B. King’s Blues Club and Billboard Onboard.
Agents reflect on an unforgettable journey
Lynn Hew, Manager of the International Department at Our Vacation Centre and guest of the famil, praised the experience as both enriching and entertaining. “It was a truly spectacular experience cruising through the Norwegian fjords, both on land and at sea. The entertainment onboard Rotterdam was tremendous — nights were filled with dancing and nostalgia thanks to the talented performers,” she said.
Hew also highlighted the educational aspect of the voyage. “Watching the City at Sea lecture made me appreciate the complexity of delivering such a high-quality experience, and the onboard dining left me absolutely spoiled for choice.”
The famil not only celebrated key travel partnerships but also reaffirmed Holland America Line’s commitment to combining elevated service with meaningful destination experiences.
