Contiki offers exceptional travel experiences for 18-35s, with their ethos being ‘to connect young travellers to the time of their lives’.
Contiki believes in real experiences and cares about making sure these experiences contribute positively to the people and places visited. The company is focused on discovery, once-in-a-lifetime moments, human connections, and making every second of being young count, running over 300 trips in 50 plus countries, each one designed to get to the beating heart of a destination, understanding the local way of life and unearthing No Regrets experiences.
Who travels with Contiki?
Contiki travellers are aged from 18 to 35. Gen Y is the generation that travels the most, with 81% of 18-35-year olds planning a trip overseas in the next 12 months, the opportunities to capture this audience and convert them to sales is HUGE! Directing these travellers to Contiki is a no-brainer with 95% of 18-35-year olds saying that they would consider Contiki for their next overseas holiday.
Why use social media to sell?
Millennials are the founders of the social media movement, with 63% of them staying updated on brands through social networks, it makes sense to promote to them where they are spending the bulk of their time. There is a range of social media channels that they are spending time on, but the biggest players are Facebook and Instagram, reaching over 6.9m 18-35-year olds in Australia every month!
How to utilise social media to sell to 18-35-year old’s
Create a page for your store
This will be an essential ingredient to your success. Being on social media will make it easy to keep in touch with your customers, plus they can easily recommend your store to friends in your area, to help grow your business. Don’t forget to invite friends and customers to your page and link to your website to help build your following and drive customers somewhere to buy.
Use images and videos
Using beautiful destination imagery and videos with valuable information is excellent for attracting attention and standing out in someone’s feed. Short and snappy visual content does better on Instagram, leave the longer posts to Facebook. Using IG stories for video content is also a great way to engage followers.
Post when your customers are scrolling
The best time to post to attract customers in your area is when they are most likely to be online, during lunch, on the way to work and on the way home. Posts during these times typically see the highest response.
Engage, engage, engage
Create strong relationships with your audience by liking and replying to comments and direct messages. Just like in store, the more you speak to them and understand what they’re looking for; the easier it will be to get a sale. Experimenting with different types of content will help you get a better understanding of what your audience likes! Here’s an example of content that creates conversation.
#Hashtags
This one is just for Instagram – hashtags summarise the topics or a mood you mention in your posts and can attract a new and engaged audience. You can also search by hashtag #winning! When posting a value deal, we recommend using a hashtag for the trip name, check out this example.
