Saturday, March 22, 2025

How to Sell Ishikawa Prefecture

Known for its rich history, breathtaking landscapes, and exquisite cuisine, Ishikawa Prefecture is one of Japan’s hidden treasures. Nestled on the coast of the Sea of Japan, Ishikawa boasts a perfect mix of ancient traditions and modern culture. Visitors can wander through samurai districts, admire ornate gold-leaf crafts, and indulge in some of Japan’s finest seafood.

With Kanazawa as its vibrant capital, Ishikawa is a destination that surprises and delights at every turn. The prefecture allows travellers to explore lush gardens, enjoy authentic tea ceremonies, and soak in therapeutic hot springs. Whether it’s the charm of the historic Higashi Chaya District or the tranquil beauty of Kenrokuen Garden, Ishikawa is a must-visit for clients looking for a unique Japanese adventure.

Who goes to Ishikawa Prefecture

Ishikawa Prefecture. Image: Kate Webster

Ishikawa is an ideal destination for all travellers.

  • Cultural enthusiasts: Perfect for travellers keen to explore Japan’s samurai heritage, geisha traditions, and ancient crafts like gold-leaf making.
  • Food lovers: With fresh seafood, buckwheat soba noodles, and Japanese traditional sweet treats, Ishikawa is a culinary paradise.
  • Couples: Romantic hot springs, serene gardens, and boutique accommodations make Ishikawa a dream destination for couples.
  • Families: Interactive workshops, such as sushi-making and lacquerware crafting, offer fun, hands-on experiences for all ages.
  • Luxury travellers: High-end ryokans, premium dining, and exclusive cultural activities appeal to discerning clients.

How to get to Ishikawa Prefecture

Travellers can reach Ishikawa easily from Australia and New Zealand via Tokyo. Fly to Narita (NRT) or Haneda (HND) airports in Tokyo and transfer to the Hokuriku Shinkansen, which connects to Kanazawa Station in just under 2.5 hours. For added convenience, Komatsu Airport (KMQ), located near Kanazawa, offers domestic flights from major Japanese cities like Tokyo, Sapporo, and Fukuoka.

JR limited express trains operate from Osaka, Kyoto, and Nagoya, with a stop at Tsuruga to allow passengers to transfer to shinkansen trains that travel to destinations in Ishikawa as well. The journey takes approximately 2 hours and 10 minutes.
Airlines such as Qantas, Jetstar, ANA, Japan Airlines, and Air New Zealand provide regular flights from Sydney, Melbourne, and Auckland to Tokyo, making Ishikawa an accessible option for Australian and New Zealand travellers.

Top 10 things to do in Ishikawa Prefecture

  1. Wander through Kenrokuen Garden
    One of Japan’s Three Great Gardens, Kenrokuen is a masterpiece of landscape design with tranquil walking paths, seasonal flowers, and stunning ponds.
  2. Explore Nagamachi Samurai District
    Step back in time in this historic neighbourhood, where cobblestone streets and preserved samurai houses offer a glimpse into Japan’s feudal past.
  3. Visit the Higashi Chaya District
    This historic geisha district features traditional tea houses, boutique shops, and cultural performances that capture the essence of Japan’s entertainment traditions.
  4. Try gold-leaf crafting at Hakuichi
    Kanazawa is renowned for its gold-leaf production, and visitors can learn the art of crafting gold-leaf souvenirs in hands-on workshops.
  5. Shop at Omicho Market
    Known as “Kanazawa’s kitchen,” this bustling market is a haven for fresh seafood and local produce, offering a true taste of Ishikawa’s culinary scene.
  6. Make sushi at Akame-chan
    Join a sushi-making class to learn the art of creating this iconic dish, using the freshest seafood Ishikawa has to offer.
  7. Relax in Kaga hot springs
    Unwind in one of the region’s many onsens, such as Kagari Kisshotei, and enjoy traditional ryokan hospitality.
  8. Discover Kutani porcelain
    Visit the Kutaniyaki Art Museum to learn about Ishikawa’s famous ceramic art, celebrated for its intricate designs and vibrant colours.
  9. Explore the 21 Century Museum of Contemporary Art
    Indulge in the exquisite and distinctive art of one of Japan’s most renowned art museums.
  10. Experience sake tasting at Washu Bar Engawa
    Sample local sake and learn about the brewing process in this intimate setting, perfect for wine and spirits enthusiasts too.

When is the best time to travel to Ishikawa Prefecture

Ishikawa is a year-round destination, with each season offering unique experiences.

  • Spring: March to May brings cherry blossoms and mild weather, ideal for garden visits.
  • Summer: June to August offers vibrant festivals and opportunities to explore the Noto Peninsula.
  • Autumn: September to November showcases stunning autumn foliage, especially in Kenrokuen Garden.
  • Winter: December to February brings snowy landscapes and the chance to enjoy hot springs and fresh seafood the most.

High season includes spring and autumn for ideal weather, while winter offers lower travel costs and fewer crowds.

What are the top 5 tips for first-time visitors to Ishikawa Prefecture

Ishikawa Prefecture, Japan. Image: Kate Webster

Choose from a variety of custom tours that cater to your interests, from cultural and culinary to active and sporty. Get insider knowledge from knowledgeable guides and try unique experiences. Discover Ishikawa with one of these tours.

How to book Ishikawa Prefecture

The official website of Ishikawa Tourism is designed to cater not only to travellers but also to media and travel agencies. It provides a range of plans and photo materials that can be utilized to gain a deeper understanding of Ishikawa Prefecture.

Please do not forget to follow the official Instagram of Ishikawa Tourism for timely updates.

For more on Ishikawa Prefecture, visit Ishikawa Travel and to book visit Ishikawa Tours.

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