A land where ancient forests meet turquoise waters, Northland is the birthplace of New Zealand’s nation and a region that blends rich Māori heritage with epic natural landscapes. Located at the northernmost tip of the North Island, it offers a subtropical climate, white-sand beaches, emerald bays, volcanic headlands and a deep connection to culture and history.
From sailing through the iconic Hole in the Rock to walking among giant kauri trees with Māori guides, Northland offers unforgettable moments for every kind of traveller.
Who goes to Northland, New Zealand
Northland appeals to a wide range of travellers, from cultural explorers to nature lovers, divers, road-trippers and those looking for unique luxury stays. It’s an ideal destination for couples, self-drive clients, small groups, and families with a sense of adventure. Travel agents can confidently recommend Northland to clients seeking authentic Māori experiences, coastal retreats, marine life encounters or a relaxing add-on to a wider New Zealand itinerary.
How to get to Northland, New Zealand
Travellers from Australia and New Zealand can fly into Auckland Airport (AKL), which is well connected with major Australian cities including Sydney, Melbourne and Brisbane. From Auckland, it’s a scenic three-hour drive north to Whangārei or the Bay of Islands, or travellers can opt for a short domestic flight to Whangārei Airport (WRE) or Bay of Islands Airport in Kerikeri (KKE).
Car hire is the best option for exploring the region, with a number of self-drive routes available.
Top 12 things to do in Northland, New Zealand
There is so much on offer in this region for all types of travellers, it is hard to narrow it down to just 12 experiences. However, if you had to choose, here are some of the best:
1. Walk with Footprints Waipoua
Join local Māori guides for a twilight walk among some of the oldest and largest kauri trees in the world, including Tāne Mahuta, the revered ‘Lord of the Forest’. Footprints Waipoua weaves storytelling, spirituality and nature together in one of the most powerful eco-cultural experiences in the country. For more visit https://www.footprintswaipoua.co.nz/
2. Discover Manea Footprints of Kupe
A must for travellers interested in Māori history and storytelling, Manea takes visitors on a multisensory journey through time to follow the story of Kupe, the great Polynesian navigator. The experience includes digital storytelling, guided cultural performances and a connection to living heritage. For more visit https://maneafootprints.co.nz/
3. Cruise the Bay with Explore Group
The Discover the Bay tour with Explore Group takes visitors on a scenic cruise through the Bay of Islands, passing iconic landmarks including the famous Hole in the Rock. The tour includes a stop at Otehei Bay and a buffet lunch on board, making it a relaxed way to explore the coast. For more visit https://www.exploregroup.co.nz/bay-of-islands/discover-the-bay/
4. Dive the Poor Knights Islands with Dive! Tutukaka
Rated among the world’s top dive sites by Jacques Cousteau, the Poor Knights Islands are a marine reserve teeming with life. Dive! Tutukaka runs day trips for certified divers and snorkellers, with access to sea caves, arches, and colourful reef species. For more visit https://diving.co.nz/
5. Stay in a luxury Glass House
Perched on a private headland, The Glasshouse at Ara Roa offers jaw-dropping views of the Pacific Ocean through floor-to-ceiling glass walls. It’s a luxury escape perfect for honeymooners or anyone seeking total privacy in a spectacular setting. For more visit https://araroa.nz/accommodation-overview/glasshouse/
6. Experience the magic of Takou River
Set on a secluded stretch of river, the Magic Cottage at Takou River is an enchanting escape that combines nature with comfort. Kayak, fish or simply soak in the outdoor clawfoot bath while watching the sun go down. For more visit https://www.takouriver.com/stay/magic-cottage#top
7 Explore Cape Reinga and Ninety Mile Beach
At the northernmost tip of New Zealand, Cape Reinga is a sacred Māori site where the Tasman Sea meets the Pacific Ocean. Combine it with a 4WD drive down the expansive Ninety Mile Beach and sandboarding down giant dunes at Te Paki.
8. Go off-grid at Wild Forest Estate
A luxury eco-stay deep in native forest, Wild Forest Estate offers accommodation designed with an eco-conscious philosophy using recycled vintage materials wherever possible and include outdoor baths, rainwater showers and nature right outside the door. It’s perfect for couples or wellness travellers looking to disconnect. For more visit https://www.wildforestestate.com/
9. Wander the Whangārei Art and Heritage Trail
Discover Northland’s artistic side with a walk through Whangārei’s vibrant Town Basin. Highlights include the Hundertwasser Art Centre, Claphams National Clock Museum and local galleries that showcase Māori and contemporary art.
10. Unwind at the Bay of Islands’ beaches
From the golden shores of Paihia to the remote coves of Urupukapuka Island, Northland’s beaches are among New Zealand’s best. Swim, kayak or simply relax at one of the many picture-perfect bays.
11. Soak in Ngawha Hot Springs
Tucked away inland from Kaikohe, these naturally heated geothermal mineral pools are a local treasure. Soak in the healing waters of Ngawha Springs, which bubble up from deep underground, surrounded by native bush and steeped in cultural significance. For more visit ngawha.nz
12. Discover the unique design of Hundertwasser Art Centre
A striking fusion of art, architecture and environmental harmony, the Hundertwasser Art Centre in Whangārei is the only building of its kind in the Southern Hemisphere. Wander through vibrant, organic forms and be inspired by the colourful legacy of artist Friedensreich Hundertwasser. For more visit hundertwasserartcentre.co.nz
13. Learn more at the Kauri Museum
Step back in time at this award-winning museum in Matakohe, which brings the story of New Zealand’s mighty kauri trees to life. With detailed exhibits on early settler life, gum digging and timber milling, it’s a fascinating stop along the Twin Coast Discovery Highway. For more visit kaurimuseum.com
When is the best time to travel to Northland, New Zealand
Northland enjoys a subtropical climate, making it a year-round destination. The warmest and driest months are from December to March, which is also the peak travel season with higher accommodation rates. Autumn (April to May) and spring (September to November) offer mild weather, fewer crowds and great value, ideal for shoulder season travel. Winter (June to August) is cooler but still pleasant for cultural experiences and coastal walks, with the bonus of off-peak pricing.
What are the top 5 tips for first-time visitors to Northland, New Zealand
Northland, New Zealand’s subtropical playground, is a region of rich Māori culture, pristine beaches, ancient forests and laid-back coastal towns. For first-time travellers, it’s a destination that offers both relaxation and adventure — but a little planning goes a long way. Here are five top tips to make the most of your first visit to this northern gem.
1. Plan for extra time — distances are deceptive
Northland may look compact on the map, but winding coastal roads and scenic routes can take longer than expected. It’s best to slow down and allow extra time between stops, especially if you’re travelling from Auckland to Cape Reinga or exploring the Bay of Islands. Choose a few key areas and spend quality time in each rather than trying to rush the entire region.
2. Embrace the local culture and heritage
Northland is known as the birthplace of Aotearoa New Zealand, and it holds deep historical significance. Visit the Waitangi Treaty Grounds to learn about the Treaty of Waitangi, and don’t miss cultural experiences like Manea – Footprints of Kupe and Footprints Waipoua, where Māori guides share ancient stories and traditions. Respect for local customs and protocols (tikanga) enhances your experience.
3. Get off the beaten path
While the Bay of Islands is a highlight, Northland is full of hidden gems. Discover the white sand beaches of the Karikari Peninsula, kayak the mangroves near Whangārei, or visit the remote Hokianga Harbour. Venture inland to explore kauri forests, waterfalls and artisan food trails that are often overlooked by mainstream tourists.
4. Pack for all weather conditions
Northland’s subtropical climate can bring sunshine and showers in the same day, particularly in shoulder seasons. Light, breathable clothing, a waterproof jacket, sunscreen and insect repellent are essential. If you’re heading to the west coast or venturing into forested areas, sturdy walking shoes are a must.
5. Travel responsibly and protect the environment
Northland’s natural beauty is part of its appeal — from ancient kauri trees to marine sanctuaries. Follow the Tiaki Promise by respecting nature, disposing of waste properly, and cleaning your shoes to help stop the spread of kauri dieback disease. Support local communities by choosing eco-friendly tours and buying from local businesses.
How to book Northland, New Zealand
Travel agents can book Northland through major New Zealand wholesalers including ANZCRO, Viva Holidays, GO Holidays and New Zealand Specialist Holidays. FITs, small group tours, accommodation and activities such as cruises and guided experiences are available through these partners. Many local operators also work with trade partners and offer commissionable product.
How to learn more about Northland, New Zealand
For travel agents wanting to boost their Northland knowledge, the official tourism board has a dedicated trade website with itineraries, images, product updates and training tools. Visit https://www.northlandnz.com/visit/travel-trade/ for more.
