Taiwan is a destination that captivates travelers with its blend of natural beauty, rich culture, and warm hospitality. Tsiah pá buē is a common greeting which literally means have you eaten yet, a nod to a culture of welcome and wonderous foods.
Having knowledge of Taiwan and its attractions can help you create a memorable travel experience for your clients in this dramatic land with its blend of cultures both old and new. This How to Sell guide will help inform you, so you can offer the most attractive package that will have clients coming back for more. Check out the other destinations How to Sell Guides here.
Taiwan’s cultural richness is equally compelling. Its history has been shaped by Chinese, Japanese, Dutch, and Indigenous influences, creating a unique tapestry of traditions. You can visit ancient temples, participate in vibrant festivals like the Lunar New Year Lantern Festival, or learn about Indigenous crafts such as weaving and millet wine-making. In places like Jiufen or Bulau Bulau, community-led tourism initiatives allow you to experience authentic local life while supporting cultural preservation.
Food lovers will find paradise in Taiwan’s culinary scene. Night markets are bustling hubs where you can sample everything from savory Taiwanese noodles to sweet pineapple cakes. The cuisine reflects a mix of aboriginal flavors, Chinese heritage, Japanese influence, and modern innovation. Whether it’s street food or fine dining, every bite tells a story.
Who goes to Taiwan
With Japan being a hot drawcard for travellers from Australia & New Zealand, Taiwan offers an alternative in Asia that is reasonably close but still offers the great food and natural beauty that clients from this part of the world enjoy and appreciate – but without the record crowds and costs of Japan.
However, Taiwan is not just a second-place destination to places like Japan or South Korea. It is a destination that can proudly stand on its own with the warmth of its people, stunning landscapes, opportunities for adventure, history and did I mention the food. As an island of 26m people in an area the size of the Netherlands you would think that there are no natural areas, but this impression is incorrect, with some large and dense cities on the less mountainous West side meaning the majority of the population lives here leaving vast areas of unspoiled natural beauty.
Safety and convenience further enhance Taiwan’s appeal. Ranked among the safest countries in the world, it’s perfect for solo travelers who can explore without worry—even late at night. The efficient public transport system, including amazing High Speed Rail routes, makes it easy to navigate between cities and rural areas alike. A family friendly and tolerant liberal country, it appeals to most demographics who are considering other Asian trips.
Taiwan is not just a destination; it’s an experience that leaves an indelible mark on your heart. From breathtaking scenery to cultural treasures and unforgettable encounters with locals, this island offers something for everyone. It’s time to inform your clients why they should pack their bags and discover why Taiwan truly deserves its nickname: Ilha Formosa—the Beautiful Island.
How to get to Taiwan
Travelling to from Australia is approximately a 10-hour flight and departures take place from most large airports. Clients can choose from China Airlines, EVA Air, Cathay Pacific among others. Fares are typically $800-$1200. The majority of internation flights arrive in Taiwan Taoyuan International (TPE) which is a 35 min express train ride to Taipei Main Station.
A number of cruise ships make stops to Taiwan in their itineraries including MSC, Norwegian and Oceania cruises as part of Pacific or Asian or Eastern routes.
Taiwan makes a good leg on the way to or from mainland China or the Japanese islands of the Yaeyama District, the first of which lies just over 100km from the Taiwanese coast.
An extensive rail and transport network is available in Taiwan, from the close to 300km per hour High Speed Rail to the MRT and local train service. Transportation is easy, efficient and a cost-effective way to get around the island.
Guests from Australia and New Zealand can enter and stay Visa free for up to 90 days.
Top things to do in Taiwan
As you explore the island, you’ll be mesmerized by its stunning landscapes. Taiwan’s natural beauty is unparalleled, from the towering peaks of Taroko Gorge to the serene waters of Sun Moon Lake. The island’s volcanic origins have shaped dramatic valleys, lush forests, and pristine beaches. Spring brings cherry blossoms to Alishan, while fireflies light up the night skies in remote areas. For adventurers, cycling through misty mountain trails or hiking along waterfalls offers a chance to connect with nature like nowhere else.
Taiwan is a hidden gem in Asia, offering a diverse range of experiences that cater to all types of travelers. From the stunning landscapes of Taroko Gorge and Sun Moon Lake to the vibrant city life of Taipei, Taiwan has something for everyone. Whether your clients are nature lovers, food enthusiasts, or culture seekers, Taiwan is an unbeatable choice.
Natural Beauty and Outdoor Activities
- Taroko Gorge: Known for its marble-walled cliffs and hiking trails, this national park is a must-visit for outdoor enthusiasts.
- The central mountain range: This range runs nearly the length of the island and offers hiking, biking and spectacular views.
- Sun Moon Lake: The largest freshwater lake in Taiwan, perfect for boating and cycling.
- East Coast National Scenic Area: Offers breathtaking coastal scenery and opportunities for surfing and whale watching.
- Hot Spring Relaxing: As a volcanic island, take a soak in one of the many Hot Springs hotels and locations across the Island, ranging from the luxurious private retreats to the public baths.
- Lush Forests & Cherry Blossoms: Yangmingshan National Park offers hot springs and Cherry Blossoms (Visit in Feb)
- Scuba Diving: Primarily available in the Southern part of the Island, the diving can be outstanding with small groups and abundant marine life and quality reefs.
Cultural Experiences & bustling cities
- Taipei Cultural Experiences: Engage in traditional Taiwanese cooking classes, visit museums like the National Palace Museum, or explore the historic Dadaocheng district.
- Indigenous Festivals: Attend the Amis Harvest Festival or the Ear-Shooting Festival to experience Taiwan’s rich Indigenous culture.
- Martial Arts Festivals: Witness the impressive martial arts displays in Neimen during the Song Jiang Battle Array.
- Lantern Festival: Each year a different area hosts the annual Lantern Festival, a spectacular light and cultural show. Next year is the turn of Chiayi and Miaoli counties, with the Chiayi festival themed around “new Chiayi” and the Miaoli festival themed around “slow living,” with the opening ceremony taking place on March 3rd 2026.
- Taipei city & river: Taipei is a modern bustling city with many attractions such as Taipei 101, The Keelung river, Chiang Kai-Shek memorial hall, the Lungshan temple and many quirky and interesting and shops
Food and Night Markets
- Taiwanese Cuisine: Enjoy the famous beef noodle soup, oyster omelets, and bubble tea. Not to mention stinky Tofu, century egg and many other wonderful street food and snacking options – even down to the infamous Penis cake….
- Night Markets: Visit Shilin or Raohe Road Night Markets in Taipei for a culinary adventure filled with local street food and shopping.
Safety and Convenience
- Safety: Taiwan is one of the safest countries in the world, making it perfect for solo travelers.
- Transportation: Efficient public transport systems ensure easy travel between cities and rural areas.
When to visit Taiwan
Taiwan has a number of sub-climate zones each with their own with distinct patterns depending on location and altitude. The Northern and Central regions are subtropical, its Southern regions are tropical, and the inland mountainous regions are considered temperate. The island receives nearly twice as much as in Sydney depending on the region so be weather prepared depending on where and when you go.
As an overview, here are some seasonal guidelines, but as mentioned regional variations are to be considered.
- Spring (March to May): Mild temperatures and blooming flowers make this an ideal time to visit.
- Autumn (September to November): Cool weather and fewer rainy days create perfect conditions for outdoor activities.
- Winter (December to February): Cooler weather is great for hiking and hot springs.
- Summer (June to August): Hot and humid but ideal for beachgoers.
What travellers to Taiwan should know
Taiwan can be considered a wallet friendly option when compared to Japan and offers great affordability for travellers.
Mid-range Hotel Accommodation can be found from $100 – 160 per night with budget options significantly cheaper. Luxury hotel are also available too if budget is not a consideration. Street food remains relatively inexpensive and eating in restaurants is affordable with meals being available from approx $15. Metro fares start at $.50c
Taiwan uses the New Taiwan dollar and an exchange of AUD$100 currently buys around TWD$2000. It is recommended to bring some cash as most shops and transport will accept credit cards but many street food vendors will not. ATM’s are easily available.
Many Taiwanese, speak English but many others are learning and would like to practice English but may be embarrassed to try. Taiwanese people will use technology to assist in translation, so communication is not a barrier.
How to book Taiwan
You can book your clients to Taiwan through your preferred wholesaler.
How to learn more about Taiwan
Visit the Taiwan Tourism Administration website here to learn more.
