Journey Beyond has appointed Jennifer Vandekreeke as Managing Director, Experiences & Attractions, strengthening its executive team as the experiential tourism group continues to expand its portfolio.
Vandekreeke brings more than 25 years’ experience across the tourism, cruise and attractions sectors, joining Journey Beyond after serving as Chief Executive Officer of URBNSURF. She has also held senior leadership roles as Executive General Manager of NRMA Expeditions and Vice President and General Manager Australia for Carnival Cruise Line.
Leading a growing portfolio
In her new role, Vandekreeke will oversee Journey Beyond’s Experiences & Attractions division, which includes Cruise Whitsundays, Rottnest Express, Horizontal Falls Seaplane Adventures, Exmouth Dive & Whalesharks Ningaloo, Sailaway Port Douglas, Mossman Gorge Cultural Centre, Darwin Harbour Cruises, Melbourne Skydeck & Eureka 89, and Journey Beyond Cruise Sydney.
Journey Beyond CEO Chris Tallent said Vandekreeke would lead the division through its next phase of growth.
“Jennifer will lead our Experiences & Attractions division at an exciting time of growth, with responsibility for driving commercial performance, strengthening and elevating our guest experience even further, building the best employee experience and successfully integrating new businesses into our expanding portfolio,” Tallent said.
Extensive tourism leadership experience
Commenting on her appointment, Vandekreeke said she was looking forward to joining the business and working across its diverse collection of tourism experiences.
“From Whitehaven Beach to Horizontal Falls, no other tourism portfolio offers access to destinations as iconic and spectacular as this. I’m excited to join Journey Beyond and work with such a talented team as we immerse our guests in the very best of Australia,” she said.
Vandekreeke will be based in Sydney.
