Head to discoverlosangeles.com and you will see the results of the Tourism organisation’s 12 months of website planning, research and development – fresh for 2019.
“We know that the previous version of our site was one of the highest trafficked tourism sites in the country and we look forward to serving travellers’ needs with our latest mobile-first version, which is packed with user-friendly attributes,” stated Bill Karz, Vice President of Digital Marketing for Los Angeles Tourism.
Built by Los Angeles Tourism’s digital team, the mobile-first design ensures faster response, enhanced search and better accessibility while featuring an editorial-led, visual storytelling focus that serves up the inspiration and research travellers seek in official destination websites.
L.A. Tourism has tapped some of the most talented writers and photographers in the L.A. area to create a fun, robust library of content, ranging from guides on hidden neighbourhood gems to favourite beaches by playlist and places to visit based on astrological signs. Throughout the coming months, newly created content will focus on the rise of the millennial parent, neighbourhood experiences and quick-read guides, in direct response to traveller trends.
