Tourism Ireland has launched a special St Patrick’s Week campaign to showcase the island of Ireland to the world.
The celebration, which attracts over 100,000 overseas visitors, also marks the time of year when ‘holidays in Ireland’ are most searched online, setting the stage for increased bookings in the months ahead.
A new video brings Ireland’s beauty to life
At the heart of the campaign is a newly released video featuring a haunting cover of Breathless by The Corrs, performed by Irish band Lemoncello. Set against breathtaking footage of Ireland’s landscapes and St Patrick’s Day celebrations, the video reinforces the message that while the world turns green for a day, Ireland’s beauty is evergreen. The video is expected to deliver 29 million quality impressions worldwide.
St Patrick’s Day marketing campaign launches in Australia
In Australia, Tourism Ireland’s Fill Your Heart with Ireland consumer marketing campaign will launch on Monday, 17 March, running through April before returning later in the year. The campaign will feature dynamic video content on YouTube and Netflix, social media advertising on Facebook and Instagram, and targeted audio ads on Spotify, generating an estimated 25 million opportunities to reach Australian travellers.
A major opportunity to inspire travel
Alice Mansergh, chief executive of Tourism Ireland, said St Patrick’s Day is one of the most powerful moments to promote Ireland as a must-visit destination.
“This is a time of year that attracts an estimated 100,000 overseas visitors to the island. Promotion of all we offer visitors at this time leads to the highest level of online research for ‘holidays to Ireland’ annually,” Mansergh said.
“This year, we are excited to bring our new St Patrick’s Day video, highlighting that while the world goes green for one day, Ireland’s beauty is evergreen. We look forward to inspiring even more people to visit our island and experience its magic for themselves.”
