Renowned as an affordable winter destination for a record number of Australians, Japan’s alpine Nagano region is now enticing outdoor enthusiasts during the warmer months.
The move to promote Nagano as a summer destination coincides with the latest tourism statistics for January to August, showing a 25 per cent growth in night stays by Australians compared to the same period last year. This growth ensures Australia remains the second-largest international market for Nagano.
A Journey Through History
With various sections to trek and hike across a 540 kilometer path one of the attractions in the warmer months is the scenic ancient route, Nakasendo, which for over 400 years cut a path through the mountainous heart of Honshu, Japan’s main island. One of the five historic roads—known as Gokaido—that connected various corners of Japan during the Edo Period (1603-1868), Nakasendo links Kyoto with Tokyo, passing through Nagano Prefecture.
Helen Wong, the Australian representative for the Nagano Tourism Organization, explained:
“We aim to increase tourist interest in Nagano beyond the ski slopes, the hot springs and the bathing snow monkeys. Nakasendo was an important thoroughfare utilised by Daimyo lords, peasants, traders, and religious pilgrims. Walking a section of this road provides a fascinating insight into life during the Edo Period. Equally appealing are the panoramic views and charming villages along the way.”
Upcoming Webinar: Discovering Nakasendo
To showcase what Nakasendo offers to Australian holiday seekers, an information webinar is scheduled for March 2025. This webinar will cover the best walks along the winding trails, stunning mountain scenery, quaint inns, and bubbling hot springs. The exact date will be announced early next year.
