Norwegian Cruise Line (NCL) has collated the results of research conducted by Omnipoll, on behalf of the cruise line, conducted nationally[1] in the lead up to World Mental Health Day (Sunday 10 October). The survey results illustrate how the way we holiday is changing, with increasing recognition for the benefits of mindfulness – including being able to clear your mind and enjoy the present moment – considered a holiday benefit by 94% of Australians who intend to travel over the next 12 months.
The same number of respondents said the excitement and sense of emotional wellbeing kicked in the moment they started to plan their holiday.
Recently, mindful travel has been growing in significance as a global travel trend. It refers to travel experiences that are purposeful and restorative, while soothing the mind, body and spirit. Travellers seeking a more mindful holiday experience will find one of the major benefits of a cruise is the carefree and relaxed holiday experience it provides.
“It’s no surprise holidays bring happiness, but this survey also reveals that the sense of joy and anticipation you feel right at the planning stages contributes positively to your overall sense of mental wellbeing,” said Ben Angell, VP & managing director NCL APAC. “What’s more, the trend of mindful travel is clear, as restrictions force us to reconsider our perspective on travel. It’s now more of a privilege than ever before, which means when we can finally explore the world again, we will do so more meaningfully.”
Other top-rated benefits of holidays were the ability to spend time and connect with family and loved ones (93%), feeling free to do what you want, when you want (93%), and simply feeling happier (95%).
NCL is inviting Aussie travellers to enjoy the benefits of mindfulness from the comfort of their own home, while they anticipate the return to travel. The cruise line has launched its first mindful colouring book for adults – ‘Colour Your World’ – tapping into the trend for colouring-in to help de-stress, re-focus and live ‘in the moment’. The book is filled with illustrations to inspire both mindfulness and wanderlust, showcasing some of the destinations which will be visited by the company’s newest ship, Norwegian Prima, as part of her inaugural season when she launches in 2022 – sailing from Russia to Norway, the Baltics and beyond. In addition, an illustration of the ship itself has been produced by Manuel di Rita, AKA Peeta, who designed Norwegian Prima’s striking hull artwork.
Request your complimentary copy of Colour Your World or download pages to print at home from Marketing HQ HERE.
While colouring in, listen to NCL’s Relax and Unwind Spotify Playlist by scanning this code within your Spotify app:
[1] The survey was conducted nationally by Omnipoll online, among n= 1,248 people aged 18+ from August 26-31, 2021. To ensure the survey was as representative as possible, results were post weighted to Australian Bureau of Statistics data on age, sex, area, highest level of schooling completed, and employment status.
