AAT Kings and SEIT Tours emerged as standout winners at the 2024 Brolga Northern Territory Tourism Awards, held over the weekend to celebrate the region’s top tourism achievements.
The awards, Northern Territory’s highest tourism accolade, spotlighted organisations that have excelled in delivering high-quality experiences and strengthening the NT’s appeal as a premier holiday destination.
AAT Kings Takes Major Tour & Transport Operator Award
For the third consecutive year, AAT Kings was honoured with the Major Tour & Transport Operator Award, underscoring the company’s commitment to offering exceptional, immersive experiences across the Northern Territory. AAT Kings has become known for delivering high-quality tours that allow visitors to engage deeply with the NT’s unique landscapes and cultural richness, cementing its reputation as a leader in the region’s tourism sector.
SEIT Tours Wins Cultural Tourism Award for a Second Year
SEIT Tours was recognised with the Cultural Tourism Award for the second year in a row, a testament to its dedication to showcasing Indigenous heritage and cultural insights. SEIT’s tours offer intimate, culturally rich experiences, enabling visitors to connect with Indigenous stories, traditions, and the iconic landscapes of the Northern Territory. The company’s commitment to cultural preservation and respectful storytelling has played a pivotal role in educating visitors and promoting the area’s cultural heritage.
A Commitment to Excellence in Australian Tourism
Reflecting on the achievements, Ben Hall, CEO of AAT Kings Group, stated, “This year’s Brolga wins for both SEIT and AAT Kings highlight our position as leaders in Australia’s tourism landscape, as well as our commitment to innovation, exceptional service, and deep knowledge of Australia’s rich landscapes and cultures.”
Celebrating 37 Years of the Brolga Awards
Now in its 37th year, the Brolga Northern Territory Tourism Awards continue to be the region’s highest accolade for tourism excellence, celebrating the industry’s diverse contributions and its crucial role in the NT economy. The awards honour organisations that set high standards in delivering world-class experiences, strengthening the Northern Territory’s reputation as an extraordinary travel destination.
