Princess Cruises has appointed Louise O’Hare as its new State Manager for New South Wales and the Australian Capital Territory, strengthening its trade sales team with an executive who brings more than 20 years of travel industry experience.
O’Hare joins the cruise line after more than a decade with Emirates, where she worked with leisure, corporate and wholesale travel partners across Australia.
Extensive trade experience

Throughout her career, O’Hare has held roles spanning reservations, ticketing, sales support, business development and account management.
In her new position, she will work closely with travel advisors across New South Wales and the ACT to support business growth and strengthen Princess Cruises’ trade partnerships.
Focus on supporting travel advisors
O’Hare said she was looking forward to working alongside travel partners to identify new opportunities and grow their cruise business with Princess Cruises.
Her appointment reinforces the cruise line’s continued investment in the Australian trade market as it expands support for travel advisors.


