Peru is making a strong return to the Australian tourism market with a new partnership between PROMPERÚ and The Walshe Group. The collaboration aims to position Peru as a premier travel destination by driving trade and media relations efforts across Australia.
The Walshe Group will lead promotional initiatives to highlight Peru’s unique tourism offerings, from its unspoilt natural landscapes and outdoor adventures to its rich cultural heritage and renowned culinary scene. Iconic sites such as Machu Picchu, recognised as one of the world’s leading tourist destinations, will be central to the campaign, alongside efforts to showcase lesser-known regions that offer authentic travel experiences.
A growing market for Peruvian tourism
With more than 20,000 Australian travellers visiting Peru in 2024, interest in the destination continues to grow. The partnership with The Walshe Group is expected to strengthen this momentum, encouraging more Australians to explore the South American nation.
Bringing nearly 50 years of experience representing leading global tourism and aviation brands, The Walshe Group is well-positioned to elevate Peru’s profile in the Australian market. Through a strategic mix of trade engagement, media relations, and targeted campaigns, the company aims to inspire Australian travellers to consider Peru for their next adventure.
