In 2025, Queensland is set to solidify its reputation as a cultural tourism leader with two standout initiatives from Queensland Music Trails (QMT): the immersive Between the Tides and the adventurous Outback Trail.
Both highlight the state’s commitment to merging music, nature, and community while boosting regional tourism through world-class events.
A Silver-Winning Celebration of Culture
Between the Tides, the immersive event held in Cape Hillsborough National Park, has earned Queensland Music Festival (QMF) a Silver Award in Cultural Tourism at the 2024 Queensland Tourism Awards. This accolade reflects the event’s commitment to celebrating Queensland’s First Nations heritage while championing sustainable tourism practices.
In collaboration with the Yuwi people and the Queensland Parks and Wildlife Service, Between the Tides showcased local and national artists in a breathtaking natural setting. The event’s blend of storytelling, music, and conservation resonated with audiences, leaving behind only footprints while creating unforgettable memories.
Daryl Raven, CEO of QMF, highlighted the broader impact by saying, “This award underscores our mission to create respectful and sustainable cultural tourism experiences. It’s a testament to the power of music and nature in bringing communities together.”
The Outback Trail: A Journey Through Queensland’s Heart
For those seeking an extended adventure, QMT’s Outback Trail in 2025 promises 14 days of music, community, and exploration across Queensland’s rugged landscapes. Running from April 20 to May 3, this epic journey weaves through nine outback destinations, including Roma, Charleville, and Eromanga, offering a unique mix of cultural immersion and live performances.
The 2025 lineup features Australian music legends like Troy Cassar-Daley, James Johnston, and Taylor Moss. Trail-goers can enjoy intimate performances under starry skies, vibrant shows in historic outback pubs, and immersive events like Ballads & Bush Yarns at Charlotte Plains Station.
One highlight is Outback Sounds in Charleville, a festival finale featuring Queensland talent such as Bella Mackenzie and Bronson Diamond. This signature event captures the spirit of community and the untamed beauty of the outback.
“Performing in these incredible outback locations is truly magical,” says James Johnston. “The landscape, the people, the energy—it’s unlike anything else.”
More Than Music: A Boost for Regional Tourism
Both Between the Tides and The Outback Trail showcase how cultural tourism can invigorate regional economies while respecting natural and cultural heritage. The 2025 Outback Trail is expected to generate significant economic benefits across six regional councils, featuring over 70 artists and arts workers, including 25 First Nations performers.
From intimate performances under vast starry skies to foot-stomping country tunes in charming outback pubs, 2025 QLD Music Trails – The Outback, will feature an eclectic mix of local, Queensland-based, and national chart-topping artists. One of those artists is James Johnston, Aussie music super star,who is thrilled to be announced as a headliner for Outback Sounds, one of the marquee events on the Outback Trail.
“I’m so excited to be heading out to South-west Queensland in 2025,” he said. “There’s nothing like performing in these incredible outback locations, with country crowds, who are the best crowds. The landscape, the people, the energy—it’s going to be magical!”
A Sustainable Approach
Sustainability lies at the heart of QMT’s initiatives. From eco-conscious practices at Between the Tides to the promotion of local businesses during the Outback Trail, these events demonstrate how tourism can be a force for good.
The Between the Tides event in Cape Hillsborough set a benchmark for balancing celebration with conservation, ensuring the preservation of the Yuwi Nation’s cultural and natural heritage. Similarly, the Outback Trail encourages slow travel, inviting attendees to explore Queensland’s scenic routes at their own pace, whether by car, 4WD, or caravan.
These events offer unique opportunities to attract clients seeking transformative travel experiences. From promoting packages that include iconic outback stops to eco-luxe add-ons, there’s a wealth of ways to curate memorable journeys.
With tickets for the 2025 Outback Trail now on sale, and Between the Tides inspiring conversations around sustainable tourism, Queensland is setting a new standard for cultural and eco-tourism.
