The new South Australian Tourism Commission marketing campaign showcases the state’s natural locations, highlighting the richly diverse locations that have seen a surge in interest from domestic travellers in the past 12 months.
New data from SouthAustralia.com shows a significant year on year increase in the number of direct leads to the South Australian tourism operators featured in the campaign. Arkaroola Wilderness Sanctuary in the Flinders Ranges saw almost five times the number of leads (+360%), Barossa Valley Ballooning saw nearly double the number of leads (+87%), and Kilsby Sinkhole in the Limestone Coast increased by 50%.
These off the grid destinations and distinctive experiences reinforce the campaign premise – that Australians are searching for A Little More.
“From pink lakes to underground wonderlands, South Australia has so many incredible and curious destinations that reward wonder and are attracting visitors from across the country, as they look for overseas holiday alternatives,” said South Australian Tourism Commission chief executive Rodney Harrex.
“In a year where we’ve seen a record number of visitors head into our state’s regions, it’s fantastic to see special and remote locations like Wilpena Pound in the Flinders Ranges reach the #1 most-clicked destination on SouthAustralia.com.
