Scenic Group charts bold course in sustainability

Scenic Group has reaffirmed its commitment to responsible travel with the release of its 2024 Impact Report, marking measurable progress in sustainability, social responsibility and innovation across its global operations.

The comprehensive report outlines the strides taken under the group’s “Cherish the Planet” initiative, which is aligned with the United Nations’ 12 Sustainable Development Goals and supports Scenic Group’s long-term environmental, social and governance (ESG) ambitions.

Founder and Chairman Glen Moroney said the report underscores Scenic’s evolution as a global eco-conscious leader in luxury travel.

“We’re not just focused on delivering world-class cruising and land experiences – we’re building a future where luxury and sustainability go hand in hand,” said Moroney.

Highlights from the 2024 Impact Report

  • Plastic waste intensity cut by 27 per cent across ocean operations, while wastewater intensity fell by 13 per cent.
  • More than 21 million gallons of freshwater produced onboard Scenic’s ocean vessels, easing reliance on ports and returning 92 per cent of water to the environment.
  • River operations saw an 18 per cent reduction in water consumption compared to the previous year.
  • Scenic’s Clean Water Program expanded in Vietnam, bringing safe drinking water to over 200 students and staff.
  • Partnerships strengthened in Egypt to support cultural preservation and local artisan communities.
  • Gender equity initiatives saw female management representation reach 51 per cent, with a narrower gender pay gap.

Director of Sustainability Phil Jordan said the company is focused on using data to inform its strategy and drive meaningful change.

“We remain committed to long-term impact through innovation, strategic partnerships, and guest experiences that reflect deep respect for the planet,” he said.

Scenic Group’s brands – Scenic Luxury Cruises & Tours, Emerald Cruises, and Mayflower Cruises & Tours – operate across all seven continents, offering ultra-luxury river cruises, discovery yachts, and immersive land journeys.

Explore Scenic’s responsible travel initiatives and download the full Impact Report at www.scenic.com.au

Staff Writer
Staff Writer
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