Singapore Airlines (SIA) will become the first airline to offer live online shopping on board its aircraft from 28 June 2021, when the KrisShop e-commerce platform becomes available via the KrisWorld in-flight entertainment (IFE) system. This service will initially be available on selected Airbus A350 aircraft, and progressively rolled out across the SIA network.
Customers will be able to choose from more than 4,000 products across a wide range of categories including exclusive airline merchandise, beauty products, fragrances, electronics, and liquor. They will enjoy duty-free prices on orders that are delivered on their next Singapore Airlines flight. Customers can also choose to have their purchases delivered directly to their homes.
“E-commerce is the future of shopping, and integrating this feature into our in-flight entertainment system is yet another industry first for SIA. This allows KrisWorld to go beyond movies, television shows, music, and games, and offer customers more of what they want while flying with us. This is part of our unwavering commitment to continuously innovate and enhance our product and service offerings, and augment the travel experience for our customers,” said Mr Yeoh Phee Teik, Senior Vice President Customer Experience, Singapore Airlines.
As part of the launch, customers will enjoy a 15% discount if they spend a minimum of S$150 on pre-order items to be delivered to them on board their next flight, or a 10% discount with no minimum spend on home delivery orders. KrisFlyer and PPS Club members can continue to accrue KrisFlyer miles for their purchases when they shop on board eligible flights.
