Saturday, February 8, 2025

Signature Travel Network takes advisors to Morocco

Signature Travel Network has honoured its top-performing luxury hotel advisors at its third annual Suite Club event, held in Morocco from 8 to 13 January 2025.

The exclusive program recognised 27 leading advisors, providing an immersive experience at some of the country’s most prestigious luxury properties.

Sponsored by the Moroccan National Tourist Office, The Oberoi Marrakech, and Fairmont La Marina Rabat Salé Hotel, the event gave advisors firsthand exposure to Morocco’s high-end hospitality. Participants enjoyed site inspections and dining experiences at renowned properties, including Royal Mansour Marrakech, La Mamounia, and Royal Mansour Casablanca.

Strengthening relationships and industry expertise

Jordin Greene, Vice President of Hotel Partnerships for Signature, highlighted the importance of the Suite Club program in recognising advisors who drive luxury hotel sales. The event provided a platform for relationship building, property education, and business discussions, further strengthening Signature’s position as a leader in luxury travel.

Immersive cultural experiences

Beyond hotel visits, advisors engaged in exclusive cultural experiences, including hammam spa treatments, Moroccan cooking classes, and traditional Zellij tile workshops. Guided tours of key landmarks such as the Medina of Marrakech, Hassan II Mosque, and the Mohammed VI Museum of Modern and Contemporary Art added depth to their understanding of the destination. The program was complemented by luxury dining experiences featuring Moroccan and contemporary cuisine.

Elevating luxury travel expertise

Signature preferred partner Abercrombie & Kent Morocco facilitated all destination tours, transportation, and bespoke entertainment, ensuring an unforgettable experience. Jeanne Polocheck, owner of Well Traveled Texan and Suite Club attendee, described the event as a transformative opportunity for advisors, equipping them with invaluable knowledge to enhance their client offerings and drive future business.

Recognising top achievers in luxury travel

Suite Club membership is awarded to Signature’s highest-achieving advisors based on their total luxury sales and growth within the Signature Hotel Program. The initiative underscores Signature Travel Network’s commitment to luxury travel excellence while fostering stronger relationships with leading global hospitality partners.

Staff Writer
Staff Writer
Travel Monitor has been delivering the First News of the Day to the travel industry since 2009 and continues the tradition of only engaging experienced writers, editors and other professionals to source and create Travel Monitor content.

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