Sydney Airport and Heinemann Australia have opened Australia’s first dedicated international arrivals retail store located within a baggage reclaim hall, giving arriving passengers a shopping opportunity between clearing immigration and collecting luggage.
Store targets final shopping window before exit
The store stocks a curated range of liquor and perfume products, giving international arrivals access to premium brands before leaving the airport. The concept was developed in response to customer insights, positioning retail closer to how passengers actually move through the terminal rather than confining shopping to departures.
Sydney Airport executive general manager commercial Mark Zaouk said the store reflected ongoing investment in the passenger journey.
“Sydney Airport welcomes 42 million passengers each year, and we’re focused on continually improving every stage of the journey, including the retail experience,” Zaouk said.
“Working with Heinemann allows us to bring together global expertise, premium brands and innovative retail concepts to deliver a more engaging and seamless experience for our passengers.”
Heinemann marks over a decade at Sydney Airport
Heinemann Asia Pacific chief executive Rajshree Dugar said the store combined international and local product ranges.
“We’re proud to partner with Sydney Airport to deliver a unique retail experience that combines internationally recognised brands, local Australian products and a customer-focused approach backed by data, insights and innovation,” Dugar said, noting Heinemann has operated at the airport for more than a decade.
The new store forms part of Sydney Airport’s broader investment in customer experience as the airport works toward supporting more than 72 million passengers annually by 2045 under its approved Master Plan.
