Some might say Fiona Harper is living ‘the dream’. The Managing Editor & Travel Writer at Travel Boating Lifestyle, Fiona’s job takes her around the world.
“I’m fortunate to have made a career out of the travel industry, having had some extraordinary experiences all around the world. I have met some truly wonderful people in all pockets of the globe and have influenced a lot of peoples own travel adventures.”
“Even after 25 years in the industry I still love the enticing and alluring possibilities that a ticket to somewhere, whether travel be by plane, boat, bus or bicycle opens up. I am grateful and thankful to work in such a fabulous industry.”
We catch up with Fiona in this week’s Talking Travel to discuss the industry, her job and where she wants to travel to next.
What does your job involve?
As a travel writer it’s my job to road-test holiday options, products, destinations and activities and write about the experience in an entertaining, independent non-biased manner. I write articles for my own website as well as contribute to travel publications globally.
What do you enjoy most about your profession?
I love the opportunity to travel, which often pops up unexpectedly. For example, my week might start out at my desk in north Queensland and end up hiking a multi-day trail in Tasmania, having lunch at the world’s most expensive resort in the Philippines or reviewing a new hotel opening in Bali. I love the fact that I never quite know what’s ahead. But I also really enjoy the creative side, summing up a destination or experience within the confines of a brief, speaking to a specific audience to take them on a journey they will aspire to follow. I’m a keen photographer too and love being able to capture travel through my lens.
What are the biggest challenges for you in your profession?
Publishers budgets for commissioning freelance writers seem to be ever shrinking. It’s a constant challenge to be adequately remunerated for the work I produce. Then there is the long lead time between submitting the work and actually getting paid if a publisher holds off paying writers until publication which can be many months, sometimes years, later.
What do you think are the biggest challenges the industry faces?
There is a lot of competition in the travel media with so many platforms and publications pumping out travel content. For the consumer the amount of information about travel options, destinations and product is overwhelming and it is difficult to find a good source of accurate trusted information. Professional affiliations, such as the Aust Society of Travel Writers, goes some way to demonstrating credibility of its writer members but I think most of the travelling public wouldn’t even know it exists.
What do you think will be the biggest game changer in the travel industry in the next 12 months’?
I’d like to see genuine travel content creators valued for the long-term worth they provide in favour of fake social media ‘influencers’ who undertake fraudulent practices. I think the industry is gradually opening its eyes to this trickery after being bedazzled over curated Instagram feeds with little substance or influence. I believe the ongoing trend of travel writers and travel bloggers who produce quality travel content will continue to influence travellers, particularly in the 50’s-plus market.
Who inspires you most and why?
I’m inspired by gutsy, strong adventurous women. For example, I recently reviewed Laura Waters memoir Bewildered, which shares her journey while hiking NZ’s Te Araroa Trail. I really admire women like her who overcome self-doubt and find confidence in backing themselves. Jessica Watson and Kay Cottee are similarly inspiring.
Who would you invite on your next holiday if you could choose anyone and where would you go?
I’d take my parents on a South African safari – I’ve been encouraging them for years to go and do one but am yet to convince them. Sadly, time is running out as they are now in their 80’s, Mum’s knees are slowing her down and Dad’s eyesight is not getting any better. Driving through the South African bushveld at dawn tracking lions, cheetah, any type of wild animal actually, is one of the most extraordinary travel adventures!
Company Website – www.travelboatinglifestyle.com
Contact Email – hello@fionaharper.com.au
