With the prospect of international travel being pushed further and further down the 2020 calendar and, potentially, into 2021, the Caravan Industry Association of Australia, the peak national body for caravan and camping, supports the announcement by Tourism Australia of the Live from Aus initiative to stimulate the domestic tourism market.
Tourism Australia’s readjusted focus to stimulate the domestic market is very strategic move to kickstart the recovery process for many hurting businesses. Caravan Industry Association of Australia is very supportive of this shift and looks forward to being part of this journey to see travellers back on the road enjoying themselves and celebrating our wonderful home country.
Caravan and camping would normally contribute more than $21 billion annually to the Australian economy, to be able to reactivate this market will go a long way to helping Australia heal. Data out of Tourism Research Australia for 2019 showed that Caravan and Camping is Australia’s favourite holiday accommodation, accounting for more nights than any other type of accommodation for leisure.
“We realise the immense pressure that tourism operators are under right now. The last few months have been traumatic and it looks as through international tourism is still a way off. This will add to the pressure being felt by those tourism businesses who largely cater to an international market,” said Caravan Industry Association of Australia CEO, Stuart Lamont.
“We see an immense opportunity for the caravan and camping sector to help activate these businesses again through the dispersal of domestic caravan and camping visitors into regions hit hard by the loss in tourism dollars”
