The Walshe Group has been reappointed by Tourism Western Australia (Tourism WA) to continue delivering East Coast travel trade engagement and trade public relations services, extending a partnership that began in 2022.
The renewed appointment will see The Walshe Group continue supporting Tourism WA’s domestic tourism strategy across Victoria, New South Wales and Queensland.
Focus on interstate trade engagement
Working with Tourism WA’s Domestic Market team, The Walshe Group will deliver an annual trade engagement program aimed at increasing awareness of Western Australia’s tourism experiences and driving interstate visitation.
The program includes travel advisor training, familiarisation programs, industry events and trade communications for the Australian travel trade.
Christine Poole continues in lead role
Trade Account Manager Christine Poole will continue to lead the Tourism WA account, overseeing travel trade engagement and trade media relations across the East Coast while maintaining relationships with travel advisors, wholesalers, industry partners and travel trade media.
