The Tonga Tourism Authority has appointed Precise Travel Marketing as its official representative in the Australian and New Zealand markets, in a strategic move to enhance awareness and promote the Kingdom of Tonga as a premier South Pacific destination.
Led by industry veteran Richard Skewes, Precise Travel Marketing brings more than 35 years of experience working with South Pacific destinations. Skewes has a strong connection to Tonga, having visited numerous times, and has an in-depth understanding of the region, making PTM a strong partner to showcase Tonga’s unique charm and tourism offerings.
Strengthening tourism promotion in the South Pacific
Mishka Tuifua, chairperson of the Tonga Tourism Authority Board, welcomed the partnership, emphasising its potential to boost Tonga’s tourism sector.
“We are thrilled to join forces with Precise Travel Marketing. Richard’s expertise and passion for the South Pacific align perfectly with our mission to actively promote Tonga as a must-visit destination. Together, we look forward to developing a prosperous and sustainable tourism industry, ensuring that more people discover the hidden gem that is Tonga.”
With its pristine beaches, vibrant culture, and warm hospitality, Tonga offers a diverse range of experiences for travellers seeking an authentic Pacific escape. The partnership with PTM will focus on engaging travel agents, wholesalers, and online travel platforms to ensure Tonga remains a key destination for Australian and New Zealand travellers.
Expanding Tonga’s presence in the travel industry
As part of these efforts, Tonga has recently been accepted as a full member of the Treasures of the South Pacific, a milestone that further reinforces its position in the region’s tourism landscape. The Tonga Tourism Authority and PTM are committed to sharing more about the destination, highlighting its breathtaking natural beauty and rich cultural heritage.
