Travel Associates has announced its 2020 inaugural Advisory Board of ten members, each with a minimum of 15 years’ experience with the Travel Associates brand, representing their State and Territory stores.
The new Advisory Board met in Melbourne to discuss further enhancement of Travel Associates’ product portfolio, brand strategy, delivery of Purple Ribbon client service and to explore growth opportunities, while ensuring the Travel Associates DNA is at the centre of everything the business does.
Geoff Harris, one of the original co-founders of Flight Centre Travel Group who is also a a shareholder, addressed the inaugural Advisory Board meeting, sharing his valuable insights into leadership thinking and how to use lateral thinking to tackle current business challenges.
Flight Centre Travel Group General Manager of Premium Leisure Brands, Danielle Galloway said: “This Board was hand selected with strict criteria to bring deep brand and industry knowledge to the table, the ability to influence and guide, strong connections and a genuine personality.
“As we prepare our business for future growth, technological innovation and increased competition, it’s never been more important to work closely with our Business Leaders to guide Travel Associates into the future, retaining our premium DNA, focussing on clear value for our clients and on how we are different as a business.”
