Industry veteran of four decades, Trish Shepherd, has launched Black Sheep Tourism, bringing brands and business solutions together, and creating unique products and services designed to support the travel, tourism and hospitality industries.
“Now more than ever, businesses need to know their customers, be flexible, swift and equipped – to be ahead of the game,” says Trish.
“Black Sheep is built on offering better solutions across tourism, travel and hospitality by doing things differently.
“The biggest asset to any company is its client database. Companies that collect their client data, can segment their customers and provide personalised targeted marketing. They send the right message, to the right clients, at the right time, in the right way.
“As we recover from Covid the funds supporting the big marketing campaigns will not be there. Black Sheep works with global brands and our company provides local solutions.
“The team at Black Sheep is committed to supporting the Travel, Tourism and Hospitality industry in managing their data more efficiently and nurturing customer relationships. Regardless of what format your information is in, be it PDF, excel or specialist systems your data will be returned to you clean, merged, analysed and segmented ready for you to hit the ground running.
“We know what works because we’ve been working in travel for decades, and I know one of the tough parts of travel is identifying that point of difference that sets you apart from everyone else. We are delighted to launch our products and services, which have been purposely designed to suit the specific needs of our complex industry.
“I’ve always loved being a black sheep, managed things differently and I want to help businesses stand out. We look at travel from every angle to understand what both suppliers and the travel consumer now want the most.
“We support travel, differently.”
