From 1 June 2019, United Airlines passengers will receive a pre-flight safety briefing from “your friendly neighbourhood Spider-Man” and, in addition to the mini-drama safety film, one-of-a-kind Spider-Man: Far From Home-themed Polaris business class amenity kits and unique experiences for MileagePlus members to see the highly-anticipated northern summer blockbuster (in North American theatres 2 July 2019), in partnership with Sony Pictures.
“For decades, Spider-Man has consistently shown the importance of using power to do good and to keep the public safe. We also believe that our greatest responsibility is to keep our customers and crew safe on board our aircraft,” said United’s Vice President of Marketing, Mark Krolick.
“We are excited to have Spider-Man and his friends, along with our employees, bring new attention to the inflight safety video and creatively engage customers on such an important announcement.”
The video begins with villains entering a corner store and causing ‘turbulence’ with their disruption to Mr. Delmar, played by Hemky Madera. The deli scene includes a framed photo of Stan Lee, honouring the immense impact he had on the Marvel community. Customers will also notice the recently announced updated United livery displayed on the animated 787-10 aircraft, prior to customers learning the locations of the exits.
Peter Parker’s best friend, Ned, played by Jacob Batalon, shares a scene with United CEO Oscar Munoz as the villains head into a nearby theatre to escape Spider-Man. In one of the final scenes, Eugene “Flash” Thompson, played by Toni Revolori, helps to demonstrate that cell phones and large devices should be put into airplane mode prior to take-off. This fast-paced and entertaining video concludes with Spider-Man ensuring that everyone is safe and settled as their journey begins.
