Crown Towers Melbourne has retained its Forbes Travel Guide status as Victoria’s only Five Star Hotel, for the third consecutive year.
“Crown Towers prides itself on setting the benchmark in luxury standards in every market in which we operate. We set out to provide an unprecedented level of experience and we are both humbled and honoured by this endorsement from Forbes,” said Crown Hotels Melbourne Executive General Manager, Shaun D’Cruz.
“To win this award three years running is a testament to the strength of the brand and the quality of service that sits at the heart of the Towers offering. It’s definitely a reputation and positioning that we will capitalise on as we begin our focus on Sydney, ahead of its launch in 2021.”
Already an icon of best-in-class luxury in its two properties in both Melbourne and Perth, the industry is keenly awaiting the launch of its first Sydney property at Barangaroo, due for opening in 2021.
The Forbes Five-Star score is developed from the assessment of the hotel 800 objective standards. These standards are the most stringent in the hospitality industry — with Forbes Travel Guide inspectors having stayed anonymously for two nights and three days at each hotel to evaluate every detail of the visit.
Across the core sections and classification score groups, Crown Towers Melbourne achieved a perfect 100% score for Guest Services, Fitness Facilities, Housekeeping Turndown Service, Public Areas, Cleanliness & Condition and Staff Appearance – demonstrating a high level of performance right across the Crown Towers Melbourne experience.


