VIVA Holidays has officially launched its newest brand, VIVA GOLD, unveiling a premium collection of bespoke luxury travel experiences curated exclusively for the Australian market. The brand debuted with the release of a specialty preview brochure, introduced at the Helloworld Travel Frontliners Forum in Singapore last November.
Tailored luxury for the discerning traveller
VIVA GOLD packages combine five-star hotels, private villas, and luxury resorts with private tours, gourmet dining, and custom itineraries. The brochure showcases some of the world’s most iconic high-end properties, including Four Seasons Hotel George V Paris, Bvlgari Hotel Rome and Hotel Arts Barcelona.
Cinzia Burnes, COO and Executive Director of Helloworld Travel, said the launch reflects the strong and growing demand for high-end travel.
“Today’s traveller is seeking “wow” moments that create a lifetime of incredible memories,” she said.
“VIVA GOLD is designed to meet those expectations by offering immersive, tailor-made journeys paired with premium service and unmatched convenience.”
Dedicated service for luxury clients
The first brochure has been created with the Australian travel market in mind, offering a glimpse into the brand’s premium range and supported by a dedicated team, phone line and email for seamless booking and consultation.
To support ongoing growth, VIVA GOLD is expanding its global reach through new partnerships with destination management companies (DMCs), and increasing its presence in the luxury wholesale market.
Broader growth across VIVA Holidays
The launch of VIVA GOLD comes alongside continued expansion of the VIVA Holidays portfolio. Its small group touring brand, ULTIMATE JOURNEYS by VIVA Holidays, will broaden its 2025 offerings to include new itineraries across Europe and North America, focusing on experiences not typically accessible to independent travellers.
Burnes concluded, “It’s an exciting time, and I look forward to sharing more as VIVA GOLD continues to evolve and redefine what premium travel can be.”
