Tourism Tropical North Queensland (TTNQ) and Webjet have teamed up once again to offer discounted airfares to Cairns, encouraging more Australians to visit the region during the summer and autumn shoulder seasons.
Following the overwhelming success of last year’s record-breaking sale, the new promotion offers savings of up to $125 on interstate flights and $100 on intrastate flights for travel until the end of May 2025. The sale kicks off on 29 January and runs until 1 February—or until tickets sell out.
Strong demand for low-season travel
More than 4,400 Aussies booked flights to Cairns in just 36 hours during the first sale in October, with 68 per cent of passengers travelling from interstate during the quieter months of the year,
TTNQ Chief Executive Officer Mark Olsen said last year’s sale saw thousands of Australians jump at the opportunity to visit Cairns, with demand exceeding expectations.
“I encourage Aussies to take advantage of this sale and to act quickly to secure a much-needed break in Tropical North Queensland when the Great Barrier Reef is at its clearest and the Wet Tropics rainforest at its greenest.”
Webjet OTA Chief Executive Officer David Galt said the online travel platform is excited to work with TTNQ again to bring this sale back after last year’s success.
“We’re excited to be partnering with Tourism Tropical North Queensland again, offering Aussies the opportunity to bag a bargain and plan an unforgettable trip to this iconic region,” he said.
“Last year, this sale sold out in record time and drove a significant increase in interstate and intrastate travellers to Cairns. We’re hoping for great results this time around too, and hope more travellers discover the beauty and adventure of Tropical North Queensland.”
Airlines increasing flights to Cairns
Cairns Airport Chief Executive Officer Richard Barker said the region continues to see strong demand, with airlines increasing capacity to meet traveller interest.
“We’re seeing airline partners, such as Jetstar, scheduling more domestic flights and sending bigger aircraft to Cairns, which will inject thousands of additional seats into the market and is a great display of confidence for our region,” he said.
“Jetstar also launched new, direct flights from the Sunshine Coast last month, which have been well received by both locals and visitors.
“The discounted airfares announced today are ideally timed for travellers wanting a late summer break. It’s a fantastic opportunity to enjoy an affordable, tropical getaway.”
Campaign driving visitation and tourism spend
TTNQ expects its latest campaign to drive more than 19,000 additional visitors to the region, delivering an estimated $27 million in overnight visitor expenditure.
“Expedia and Wotif.com have launched a flash sale for accommodation and experiences which will run until mid-February and further holiday packages with an incentive offering will be provided through a partnership with My Queensland during March,” Olsen said.
“Our campaign activity over the past few years has educated Australians that late spring through to autumn is when Tropical North Queensland is rejuvenating.
“The rainforest is at its greenest, wildlife such as cassowary chicks can be seen with their dads, the Great Barrier Reef is crystal clear after the annual coral spawning, and our famous mangoes are in season.
“Discounted airfares and incentives to book accommodation and tours will be just the reminder visitors need that a Tropical North Queensland holiday will be a welcome break after the busy Christmas holiday period.”
The sale is part of the Spring Low Season Campaign, which in 2024 received $1.5 million in funding from the Australian and Queensland Governments’ Disaster Recovery Funding. TTNQ has contributed an additional $1.1 million, with further partner support bringing the total campaign investment to over $5.5 million and extending its reach into 2025.
Travellers can secure their discounted fares at Webjet while availability lasts.
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