DriveAway has launched its latest campaign, Roads to Remember: Discover the UK, Europe and Ireland your way, encouraging travellers to embrace the freedom and flexibility of a self-drive holiday across these iconic destinations.
Whether by car or motorhome, the campaign highlights the ease of exploring at one’s own pace, winding through charming villages, discovering historic cities, and immersing in breathtaking landscapes.
Exclusive self-drive deals available throughout March and April
As demand for self-drive experiences continues to rise, DriveAway is offering exclusive deals throughout March and April, making it easier for travellers to book their dream road trip. Travel to the UK and Europe remains strong in 2025, with London, Dublin, Paris, and Rome ranking as the most booked destinations. Each city has recorded over 50 per cent year-on-year growth, reflecting the growing trend of early bookings for the peak May to October travel period.
New France road trip planner now available
To help travellers plan their European road trip, DriveAway has introduced the new France road trip planner. Featuring five incredible drives across France, it includes must-see attractions, accommodation tips, essential travel advice, and a dedicated Spotify playlist to enhance the journey. Travellers can access the planner via the brochure section of the DriveAway website, alongside dedicated road trip planners for the United Kingdom and Italy.
Exciting incentive for travel agents
As part of the Roads to Remember campaign, DriveAway has launched a travel agent incentive. Agents are invited to take a quick quiz to discover the perfect self-drive adventure for their clients across the UK, Ireland, or Europe. By participating, agents will automatically go into the draw to win $500.
Inspiring travellers to explore by road
DriveAway hopes the campaign will inspire more travellers to experience the beauty, history, and culture of the UK, Europe, and Ireland through the freedom of a self-drive holiday.
