Luxury cruise operator PONANT has wrapped up its third wave of 2024 Australian Roadshows, themed You Are the Destination. Spanning four cities—Sydney, Melbourne, Sorrento, and Brisbane—the roadshows attracted 881 attendees through dynamic presentations and storytelling.
This roadshow series marked the first time PONANT hosted three rounds of events in a single year, with debut visits to the Mornington Peninsula and Brisbane. Highlights included events at the InterContinental Sorrento and Brisbane’s Calile Hotel, where attendees experienced PONANT’s immersive approach to travel.
Inspiring journeys
PONANT Expedition Leader Jorge Villamarin and State Manager Annabelle Brown shared personal travel stories, sparking enthusiasm for bespoke and solo travel. Presentations showcased voyages to destinations including Antarctica, the Arctic, the Kimberley, and French Polynesia, alongside themed cruises such as gastronomic journeys with Relais & Châteaux and Château Latour, and music voyages featuring the Opéra National de Paris.
Engaging experiences
The roadshows focused on storytelling, blending inspirational videos and personal anecdotes. A standout feature in Sydney was a photo booth where attendees could capture their ‘Ponant moment’ in branded parkas against scenic backdrops. Interest in destinations like the Arctic, Mediterranean, and Subantarctic generated strong inquiries and bookings, reflecting the success of the series.
