Club Med has announced a number of promotions across its APAC business.
Rachael Harding has been appointed as Club Med CEO of East, South Asia & Pacific (ESAP) and Michelle Davies as Club Med General Manager of the Pacific, both effective immediately.
The new ESAP business unit will come into effect today (1 July 2021) in response to the growth of APAC prior to the pandemic, and consequent demand for domestic resorts throughout the last year, especially in China, which also gains its own business unit to support its ambitious growth strategy.
As Club Med ESAP CEO, Harding will be relocating to Shanghai and be responsible for all ESAP commercial markets with the objective to drive an aggressive rebound while seeking new emerging market opportunities within the region.
Reporting directly to Club Med President, Henri Giscard D’Estaing, and with the Pacific still in her remit, Harding will ensure this region is fully supported with a louder voice on the global stage. This will help fuel Club Med Pacific’s ambition to return to the double-digit growth they were experiencing year-on-year pre-pandemic.
“It’s an exciting time for Club Med in the Pacific, which has attracted such a talented team of female leaders who are driving fresh ideas and great culture during the most challenging time for the travel industry, which not only reinforces Club Med’s future but is reflective of the resilience of the Australian and New Zealand market,” Rachael Harding said.
As part of its trade specific strategy, Club Med announced the appointment of Lisa Bacon to the newly created position of Club Med Head of Sales of the Pacific in February this year. Bacon is tasked with jointly growing and nurturing Club Med’s Trade and MICE partnerships.
“With trade representing a high weight of our sales, we know our partners are essential to our rebound strategy,” said Michelle Davies.
